Fashion
Riyadh is turning into the Middle East’s new playground for luxury. Once defined almost entirely by oil wealth, the Kingdom is now emerging as one of the world’s most exciting luxury markets. Riyadh’s luxury market alone was valued at over $10 billion in 2024, and it’s
Fashion
The Middle East is leading a fashion evolution! Long regarded as a region of deep tradition and cultural richness, it is now stepping confidently into the global fashion spotlight. From luxury retail to emerging local designers, the Middle East is reshaping the rules of style, blending heritage with high fashion
Fashion
Going viral in fashion isn’t just about chasing trends. It’s about knowing exactly who you're speaking to and what makes them stop scrolling. In the GCC, it looks a little different. This is a region where fashion is more than self-expression; it’s culture, identity, and